Digital Marketing Manager

2 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China HKT Full time

At HKT, we are looking for a talented and ambitious individual to join our team as a Senior Marketing Executive. This role offers the perfect opportunity to take your career to the next level and make a significant impact in the field of marketing.

HKT's Digital Ventures bring to life innovations that take fintech, loyalty rewards and e-commerce to the next level. Leveraged by high profiling loyalty program and big data of high future visibility, we run a very successful and promising digital ecosystem in Hong Kong.

Key Responsibilities:
  • Assist managers to develop and plan marketing strategies of The Club and Digital Ventures lines of business.
  • Prepare digital and branding communications contents such as eDM, website, social media, app push/MMS messages; also participate in production and implementation of branding related events and promotional activities.
  • Co-work with The Club and Digital Venture lines of business, as well as external partners for cross-over marketing campaigns, including planning and implementation of promotion mechanism, special offers, instore display and POSM and communication materials.
  • Work closely with internal cross-functional teams and external agencies to generate different marketing assets and ensure execution of promotion within timeline and budget.
  • Support content creation including design and copy writing for digital ads and related marketing collaterals.
  • Responsible for preparing report, clippings, market intelligence and administration work on marketing campaigns and PR engagements.

To succeed in this role, you will need:

  • A degree holder in Marketing/Communications/Public Relations or related discipline.
  • Minimum 3 years' relevant experience, experience in agency is highly preferable.
  • Digital-savvy and knowledgeable on marketing communications tools e.g. AEM, ACS will be an advantage.
  • Pro-active, well-organized, detailed minded, innovative and able to manage multiple tasks.
  • Able to work independently with can-do attitude, as well as cooperate well with team and stakeholders to achieve KPIs.
  • Excellent command of both written and spoken English and Cantonese.

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