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Digital Marketing Manager

2 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China Ecosa Full time
HR Business Partner at Ecosa | People and Culture | Talent Acquisition | Certified Learning and Development Professional

The Role

Are you passionate about continuously improving digital performance and driving substantial revenue growth? Ecosa is actively seeking a Digital Marketing Manager for Hong Kong to lead revenue growth in this market. This role will involve hands-on management of Google and Facebook advertising, as well as influencer partnerships, localized activations, and the management of the local campaigns' calendar.

This is an exciting opportunity to join a dynamic, ambitious, and fun working environment.

You will report to our Marketing team based in Australia.

Roles and Responsibilities

As the Digital Marketing Manager for our dynamic team in Hong Kong, you will play a pivotal role in driving revenue growth while ensuring adherence to ROI targets.

Digital Channels Management

  • Lead the design, implementation, and execution of comprehensive PPC strategies to drive revenue growth including Google and Facebook.
  • Manage, monitor, and optimize campaigns to achieve and exceed revenue and ROAS targets.
  • Manage budget according to performance and growth opportunities.
  • Work closely with our creative team to grow your results thanks to best-in-class creatives.
  • Drive ideas and develop a strong understanding of what content we need to perform.
  • Develop digital marketing strategy to expand the business and adapt to HK market (WhatsApp, Red Little Pocket, etc.).
  • Collaborate with the Australia headquarters team to define a robust and impactful Hong Kong marketing calendar.

Influencers Marketing

  • Identify, reach out, and collaborate with local KOL to promote our brand as well as create repurposable advertising material. Your knowledge of micro and mid-tier influencers will be paramount.
  • Work closely with the Website team in Australia to update and optimize the website for enhanced user experience, conversion, and SEO traffic.
  • Suggest and coordinate A/B testing and conversion rate optimization initiatives to improve website performance.

CRM Coordination

  • Collaborate with the CRM Manager to plan and execute the Email Direct Marketing calendar as well as roll-out strategies to grow the database.

Digital Channels Expansion

  • Collaborate with the CRM Manager to plan and execute the Email Direct Marketing calendar as well as roll-out strategies to grow the database.

Report, Communication and Optimization

  • Report on performance marketing and influencer partnerships and lead new initiatives based on learnings.
  • Report directly to the Chief Marketing Officer based in Australia, providing regular updates on campaign performance and market insights.
  • Collaborate with the Performance Australia-based team on a regular basis.

Overall

  • Be hands-on in the implementation of marketing strategies.
  • Demonstrate a proactive approach to contributing to the brand's growth in the Hong Kong market.

Qualifications

  • 10 years experience in Direct-to-Consumer performance marketing hands-on roles, with a focus on PPC channels, predominantly Google Ads.
  • Demonstrated success in meeting and exceeding revenue and ROAS targets combined with a strong knowledge of creative performance.
  • Outstanding combination of strategic thinking and operational execution.
  • Ability to implement fast and with strong attention to details.
  • Excellent English oral and written communication skills.
  • Experience working with Website, CRM, and SEO teams for seamless coordination of local actions.
  • Experience managing CRM coordination and content is a plus.
  • Highly self-driven and motivated to achieve performance goals.
  • Capable of working independently and as part of a cross-functional team.
  • Ability to adapt to a fast-paced, evolving environment.
  • Flexible and open to taking on new challenges.

If you are a results-oriented professional with a passion for driving revenue growth through PPC channels, and you thrive in a collaborative and dynamic work environment, we invite you to apply for this exciting opportunity. Join us in shaping the success of our brand in the Hong Kong market.

Ecosa is a fast-growing and ambitious eCommerce company. We create the world's best sleep so our customers can make what's best for the world. We are also earth lovers and we create sleep solutions to enhance our customers' life while doing the right thing for our planet. Founded in Australia in 2015, we have been expanding fast and are now serving happy customers in over 6 countries: Australia, New Zealand, USA, Canada, Hong Kong, and Japan.

  • Work in a dynamic and inclusive start-up culture with passionate people.
  • Office located in Mongkok, 1 minute's walking to MTR station.
  • Hybrid work - min 2 days in the office.
  • 45% discount on company products.
  • Free mattress after you pass your probation period.
  • No required dress code, wear what you feel comfortable in.
  • Performance review with great progression opportunities.
Seniority level

Director

Employment type

Full-time

Job function

Marketing, Advertising, and Sales

Industries

Furniture and Home Furnishings Manufacturing, Retail Furniture and Home Furnishings, and Retail

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