Digital Marketing Specialist

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Mise En Place Talent Full time

Mise En Place Talent is seeking an exceptional Digital Marketing Manager to oversee the digital marketing landscape of our partner, a leading hospitality group with a diverse portfolio of unique concepts.

The successful candidate will spearhead digital marketing projects and campaigns, optimising the guest journey from acquisition to loyalty, and building promotion strategies using an array of marketing channels.

Key Missions Include:

  • Developing and implementing a comprehensive digital marketing strategy across multiple marketing channels;
  • Creating and executing SEO strategies to drive organic traffic and improve website rankings;
  • Managing SEM campaigns and PPC advertising to achieve optimal results;
  • Designing and executing email marketing campaigns to maximise open rates and click-through rates;
  • Developing and managing social media strategies to increase engagement and metrics;
  • Overseeing website management to ensure accuracy, relevance, and consistency;
  • Utilising CRM tools to track and analyse guest interactions and data;
  • Preparing and presenting regular reports on digital marketing performance.

We seek individuals with:

  • A clear career progression and 5+ years of experience in digital marketing management;
  • A strong understanding of SEO/SEM, email marketing, social media, and CRM;
  • Proficiency in using digital marketing tools & platforms, including Google AdWords, Google Analytics, and Meta Business Manager;
  • Exceptional interpersonal and communication skills with the ability to work effectively with cross-functional teams;
  • Strong analytical and quantitative skills to utilise data for campaign development and measurement;
  • A passion for restaurants and hospitality.

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