Senior Region Growth Operations Lead

3 days ago


Hong Kong, Central and Western District, Hong Kong SAR China KuCoin Exchange Full time

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Key Responsibilities
  • Comprehensive Regional Growth Framework: Gain in-depth knowledge of growth initiatives, including KOL (Key Opinion Leader) partnerships, digital advertising, referral programs, and more.
  • Regional Event Planning and Execution: Support market activities across multiple key regions (e.g., Europe, Australia, Turkey, Middle East, etc.), including but not limited to new user incentives, trading competitions, cashback promotions, and seasonal campaigns.
  • Localized Activity Support: Collaborate with regional leads to deeply understand local market needs, designing activity content, promotional materials, and participation rules that align with local cultures and user preferences.
  • User Growth: Drive user acquisition and engagement rates through innovative event designs and effective promotional strategies.
User Operations and Data Management
  • Segmented User Operations: Leverage data insights to categorize users (e.g., new users, active users, churned users) and develop tailored operational strategies to improve retention and repurchase rates.
Cross-Department Collaboration and Resource Integration
  • Internal Resource Coordination: Work closely with product, marketing, branding, data, and regional teams to optimize resource allocation and ensure smooth execution of activities.
  • Regional Support: Provide content, resources, and tools to regional marketing teams, ensuring alignment between regional execution and headquarters' strategies.
  • Multi-Department Communication: Partner with marketing, design, and technical teams to ensure seamless integration of event pages, rules, and reward distribution.
Job Requirements1. Experience and Skills
  • Over 3 years of experience in user operations or event operations, with preference for candidates who have supported markets across multiple regions or countries.
  • Proven experience in planning and executing large-scale market activities, with a strong ability to design and implement regional campaigns from scratch.
  • Familiarity with the cryptocurrency/blockchain industry, including market dynamics, user preferences, and industry trends.
  • Strong project management skills, capable of driving multiple regional projects in a fast-paced environment.
  • Fluent in both Chinese and English, with the ability to communicate and collaborate effectively across diverse regions and cultures.
2. Soft Skills
  • Communication and Collaboration: Ability to efficiently communicate and collaborate with cross-regional and cross-functional teams to ensure successful execution of activities.
  • Adaptability: Quick to adjust strategies in response to market changes, user feedback, and data fluctuations.
  • Creativity: Skilled at designing innovative and engaging user activities to enhance participation and loyalty.
Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Management and Product Management

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