Senior Region Growth Operations Lead
3 days ago
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Key Responsibilities- Comprehensive Regional Growth Framework: Gain in-depth knowledge of growth initiatives, including KOL (Key Opinion Leader) partnerships, digital advertising, referral programs, and more.
- Regional Event Planning and Execution: Support market activities across multiple key regions (e.g., Europe, Australia, Turkey, Middle East, etc.), including but not limited to new user incentives, trading competitions, cashback promotions, and seasonal campaigns.
- Localized Activity Support: Collaborate with regional leads to deeply understand local market needs, designing activity content, promotional materials, and participation rules that align with local cultures and user preferences.
- User Growth: Drive user acquisition and engagement rates through innovative event designs and effective promotional strategies.
- Segmented User Operations: Leverage data insights to categorize users (e.g., new users, active users, churned users) and develop tailored operational strategies to improve retention and repurchase rates.
- Internal Resource Coordination: Work closely with product, marketing, branding, data, and regional teams to optimize resource allocation and ensure smooth execution of activities.
- Regional Support: Provide content, resources, and tools to regional marketing teams, ensuring alignment between regional execution and headquarters' strategies.
- Multi-Department Communication: Partner with marketing, design, and technical teams to ensure seamless integration of event pages, rules, and reward distribution.
- Over 3 years of experience in user operations or event operations, with preference for candidates who have supported markets across multiple regions or countries.
- Proven experience in planning and executing large-scale market activities, with a strong ability to design and implement regional campaigns from scratch.
- Familiarity with the cryptocurrency/blockchain industry, including market dynamics, user preferences, and industry trends.
- Strong project management skills, capable of driving multiple regional projects in a fast-paced environment.
- Fluent in both Chinese and English, with the ability to communicate and collaborate effectively across diverse regions and cultures.
- Communication and Collaboration: Ability to efficiently communicate and collaborate with cross-regional and cross-functional teams to ensure successful execution of activities.
- Adaptability: Quick to adjust strategies in response to market changes, user feedback, and data fluctuations.
- Creativity: Skilled at designing innovative and engaging user activities to enhance participation and loyalty.
Mid-Senior level
Employment TypeFull-time
Job FunctionManagement and Product Management
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