Regional Growth Operations Strategist
7 days ago
This is a unique opportunity to join KuCoin Exchange as a Regional Growth Operations Strategist. In this role, you will be responsible for supporting key region growth initiatives and collaborating with regional leads to drive user growth and engagement rates through innovative activity designs and effective promotional strategies.
Responsibilities
- Support market activities such as new user incentives, trading competitions, cashback promotions, and festive campaigns to drive regional growth.
- Collaborate with regional leads to deeply understand local market needs, designing activity content, promotional materials, and participation rules tailored to local cultures and user preferences.
- Drive user growth and engagement rates through innovative activity designs and effective promotional strategies, leveraging data insights to segment users and develop differentiated operational strategies to improve retention and repurchase rates.
- Work with product, marketing, branding, data, and regional teams to ensure efficient resource utilization and smooth execution of activities.
- Collaborate with marketing, design, and tech teams to ensure seamless integration of activity pages, rules, and reward distribution.
Requirements
- Over 3 years of experience in user operations or event operations, with preference for candidates who have supported markets across multiple regions or countries.
- Proven experience in planning and executing large-scale market activities, with expertise in designing and implementing regional market campaigns from scratch.
- Familiarity with the cryptocurrency/blockchain industry, including market dynamics, user preferences, and industry trends.
- Strong project management skills, capable of driving multiple regional projects in a fast-paced environment.
- Fluent in both Chinese and English, with the ability to support communication and collaboration across diverse regions and cultures.
- Ability to effectively communicate and collaborate with cross-regional and cross-departmental colleagues to ensure successful activity execution.
- Quick to adjust and respond to market changes, user feedback, and data fluctuations.
- Capable of designing creative user activities to enhance participation and loyalty.
About Us
KuCoin Exchange is a leading platform in the cryptocurrency/blockchain industry, committed to providing secure and reliable services to its users. We offer a dynamic and challenging work environment, with opportunities for professional growth and development.
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