Marketing Manager Asia Lead

5 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Pearson Full time

We are seeking an experienced Marketing Manager to lead our marketing efforts in the Asia region.

The ideal candidate will have a proven track record of success in campaign planning and execution, with a strong understanding of digital marketing channels and tools. As a key member of our team, you will be responsible for developing and executing multi-channel marketing campaigns that align with commercial objectives and regional priorities.

Key responsibilities include:

  • Planning, executing, and optimizing full-funnel B2B and D2C marketing campaigns.
  • Leading the development and execution of Account-Based Marketing (ABM) campaigns, collaborating closely with sales to identify and target high-value accounts.
  • Collaborating with internal teams to enhance and optimize our regional eCommerce presence, focusing on improving the customer journey, boosting online conversions, and driving sales growth.
  • Developing, managing, and executing digital marketing campaigns, including paid social, PPC, SEO, and email marketing, ensuring best practices, strong targeting, and maximum ROI.
  • Regularly tracking and reporting on campaign performance, delivering actionable insights and recommendations to improve future initiatives.


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