Asia Marketing Strategy Manager
5 days ago
**About the Role:**
We are seeking a highly skilled and motivated Campaigns Marketing Manager, APAC to join our team. As a key member of our marketing team, you will play a pivotal role in driving dynamic, customer-focused marketing campaigns that elevate brand awareness, engage educators and students, and contribute to sales growth across Asia.
This is an exciting opportunity to create impactful campaigns from the ground up, working closely with internal teams to deliver results-driven initiatives. You will lead the planning and execution of multi-channel campaigns, blending creative storytelling with data-driven insights to deliver measurable impact.
In this role, you will be responsible for crafting campaigns that resonate deeply with both educators and students, ensuring our brand speaks directly to their needs. By combining online and offline marketing tactics, you will drive meaningful engagement and foster the adoption of our products and services.
**Key Responsibilities:**
- Plan, execute, and optimize full funnel B2B and D2C marketing campaigns that align with commercial objectives and regional priorities.
- Lead the development and execution of Account-Based Marketing (ABM) campaigns, collaborating closely with sales to identify and target high-value accounts and ensuring content and messaging are tailored to the needs of each account.
- Ecommerce Marketing: Collaborate with internal teams to enhance and optimize our regional eCommerce presence, focusing on improving the customer journey, boosting online conversions, and driving sales growth. Lead initiatives to refine and expand our eCommerce strategy, ensuring alignment with broader marketing goals and customer needs.
- Digital & Social Media Marketing: Devise, manage, and execute digital marketing campaigns, including paid social, PPC, SEO, and email marketing, ensuring best practices, strong targeting, and maximum ROI. Continuously monitor, analyze, and report on campaign performance, using data-driven insights to optimize and refine digital marketing efforts for greater impact.
- Performance Reporting: Regularly track and report on campaign performance, delivering actionable insights and recommendations to improve future initiatives.
- Cross-Functional Collaboration: Act as a key regional marketing contact, aligning with central functions and local sales teams to align campaigns with business priorities.
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