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Asia Pacific Marketing Strategist

2 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China Pearson Full time

About the Role

We are seeking a highly skilled Digital Marketing Lead to join our team in Asia Pacific. As a key member of our marketing team, you will be responsible for developing and executing multi-channel marketing campaigns that drive brand awareness and customer engagement.

The successful candidate will have a proven track record of leading digital marketing campaigns, with a strong understanding of online marketing channels, tools, and performance metrics. They will be an exceptional project manager, able to prioritize and meet deadlines, and possess excellent analytical skills to track performance and make data-driven recommendations.

This role offers a unique opportunity to shape our marketing strategy in Asia Pacific, working closely with cross-functional teams to deliver campaigns that meet commercial objectives and drive business growth. Key responsibilities include:

  • Develop and execute digital marketing campaigns, including paid social, PPC, SEO, and email marketing.
  • Leverage data analytics to inform campaign optimization and drive business growth.
  • Collaborate with internal teams to enhance and optimize our regional eCommerce presence.
  • Develop and maintain a deep understanding of our target audience and market trends.
  • Provide regular reporting and insights on campaign performance.