Lead Crypto Growth Strategist
3 days ago
Crypto.com is on a mission to accelerate the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.
About the RoleWe are seeking an experienced Lead Crypto Growth Strategist to join our team. As a key member of our growth marketing team, you will play a pivotal role in driving revenue growth and expanding our customer base through innovative and data-driven marketing campaigns.
Key Responsibilities- Develop and refine a strategic growth campaign roadmap aligned with business objectives and growth targets, leveraging insights from market research and customer data.
- Lead by example, providing hands-on leadership to the campaign team, actively participating in campaign planning, execution, and optimization, and fostering a culture of collaboration, innovation, and continuous improvement.
- Oversight of multi-channel growth campaigns, including digital marketing channels (e.g., paid search, social media, display advertising, email marketing) and traditional marketing channels (e.g., print, TV, radio).
- Define target audience segments and develop personalized campaign messaging and creative assets to effectively reach and engage target customers at each stage of the customer journey.
- Data analysis using analytics tools and marketing attribution models to track and measure the performance of growth campaigns, analyze key metrics, and derive actionable insights to optimize campaign performance and ROI.
- Bachelor's degree in marketing, business, or a related field; MBA or advanced degree preferred.
- 7+ years of experience in growth marketing, campaign management, or digital marketing roles, with a proven track record of driving revenue growth, customer acquisition and reactivations through successful marketing campaigns.
- Strong leadership and hands-on management skills, with experience leading and developing high-performing teams in a fast-paced environment.
- Deep expertise in developing and executing multi-channel marketing campaigns, with proficiency in digital marketing channels, traditional marketing channels, and marketing automation platforms.
- Analytical mindset with the ability to interpret data, analyze trends, and derive actionable insights to optimize campaign performance and ROI.
- Competitive salary and benefits package.
- Medical insurance package with extended coverage to dependents.
- Flexible work arrangements, including hybrid or remote setup.
- Crypto.com Visa card upon joining.
- Ongoing professional development opportunities.
Crypto.com is a global cryptocurrency platform serving over 80 million customers worldwide. Our vision is simple: Cryptocurrency in Every Wallet. We're committed to creating a fairer and more equitable digital ecosystem through innovation and empowerment of the next generation of builders, creators, and entrepreneurs.
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