Content Strategist for Crypto Narrative

3 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Crypto Full time

About the Role:

We're seeking a Content Strategist who embodies the spirit of crypto culture, with a deep understanding of blockchain, Web3, DeFi, NFTs, and the broader ecosystem. Your mission is to craft engaging narratives that resonate with the community, from enthusiasts to seasoned investors.

As a creative powerhouse, you'll develop and edit compelling content across multiple formats, including articles, social media posts, newsletters, and product introductions. Your work will drive engagement and SEO, making complex ideas accessible while staying relevant in this ever-evolving space.

Responsibilities:

  • Educational Content Creation: Focus on editorial planning and production of evergreen long-form articles designed to educate users on leveraging Crypto.com and the crypto industry for financial freedom.
  • Content Creation for Social Media Channels: Produce high-quality content ideas and copy for social channels like X, TikTok, Instagram, LinkedIn, and others, working closely with the design team on execution.
  • Trend Spotting: Stay attuned to crypto market movements, emerging trends, and cultural moments to craft timely and relevant content for our weekly newsletter with a readership of 3 million+ across the globe.
  • Editorial Management & Support: Provide editorial support for educational, product, research, and customer service content from various teams.
  • Creative Ideation: Proactively brainstorm and pitch new content ideas that align with the brand's SEO goals and the evolving crypto landscape.
  • Agility: Work across different time zones, reacting quickly to breaking news, market trends, and cultural moments, delivering high-quality content in real time.

Requirements:

  • Crypto Native: A deep understanding of blockchain, Web3, DeFi, NFTs, and the broader crypto space.
  • Content Expertise: Proven ability to plan, write, and edit compelling written content across multiple formats.
  • Technical Skills: Proficiency in Google Suite, WordPress, and Generative AI Tools.
  • Social Media Savvy: Expertise in creating engaging content specifically for crypto-heavy platforms and mainstream channels.
  • Fast-Paced Problem Solver: Comfortable producing content with short turnarounds while managing multiple projects.
  • Self-Starter: Independent, proactive, and able to thrive in an ever-changing environment.

Why Join us?

  • Be part of the leading edge of crypto storytelling, crafting content for one of the most passionate communities online.
  • Work with a creative, forward-thinking team that values innovation and bold ideas.
  • Shape the voice of our brand in one of the fastest-moving industries in the world.


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