Content Writer and Creative Lead
5 days ago
We are seeking an experienced creative professional to join our Growth Creative Team at Crypto.com. As a Content Writer and Creative Lead, you will work closely with our Creative Director to develop engaging and visually appealing digital content across various platforms. The ideal candidate possesses a keen eye for design aesthetics, stays abreast of digital social trends, and is adept at translating ideas into compelling visuals.
- Create innovative and compelling content for digital platforms, including social media, websites, video, email, and in-app content that aligns with business objectives and campaign goals.
- Understand content writing for various ad channels, such as Twitter, Facebook, Instagram, TikTok, Google, etc., and adapt the tone, style, and content to each specific channel.
- Work with cross-functional teams, including designers, product managers, and CRM specialists, to develop and execute effective campaigns that drive desired actions.
- Conduct research and conceptualize ideas to develop engaging messages for the target audience that build emotional connections and tell stories.
- Create personalized, segmented messaging for different customer groups to boost engagement and conversions through data-driven decision-making.
- Write content in various formats, including push notifications, emails, blogs, and other short-form and long-form digital channels that maintain brand consistency and quality.
- Take ownership of projects from concept to delivery, aligning with brand guidelines and ensuring excellence in collaboration with the Project Manager and Creative team.
- Manage multiple projects simultaneously in a fast-paced environment, meeting deadlines with attention to detail and utilizing AI tools to develop compelling visuals and content.
- 6+ years of fintech/blockchain content writing experience.
- Exceptional ability to craft impactful writing that drives results.
- Proven experience as a Senior Copywriter with a strong portfolio showcasing work in the crypto industry, product descriptions, CRM content, and advertising campaigns.
- In-depth understanding of the crypto landscape, including knowledge of cryptocurrencies, blockchain technology, industry trends, and the target audience's interests and preferences.
- Familiarity with CRM tools, A/B testing, and performance metrics to analyze campaign performance and optimize copy and messaging.
- Comfortable working in a fast-paced environment with shifting priorities and tight deadlines, adaptable to changing requirements and open to feedback and iteration.
Crypto.com is a global cryptocurrency platform serving over 80 million customers. Our vision is simple: Cryptocurrency in Every Wallet. Built on a foundation of security, privacy, and compliance, we are committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.
At Crypto.com, we value diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team. We offer competitive salary, medical insurance package, attractive annual leave entitlement, work flexibility, and opportunities for career growth and development.
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