Head of Content

2 days ago


Hong Kong, Central and Western District, Hong Kong SAR China SleekFlow Full time

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About SleekFlow

Join SleekFlow, a thriving SaaS startup that is experiencing rapid growth globally thanks to the support of renowned investors like Alibaba Entrepreneurs Fund and Tiger Global. Our mission is to develop the next generation of Conversational AI, empowering customer interactions across all channels—from messaging to voice—and enhancing business workflows and processes.

You will have the opportunity to thrive alongside the company through equity options. If you're ready to take your career to the next level and assume a larger role, we look forward to meeting you

At SleekFlow, we have developed an all-in-one Omnichannel Conversation AI Suite that drives conversions through conversations. Our platform seamlessly integrates with popular channels such as WhatsApp, Messenger, Instagram, WeChat, Email, and more, providing comprehensive communication solutions. With our AI customer engagement platform, enterprises can automate growth by enhancing productivity across their sales, marketing, and support teams.

As we aggressively expand into emerging markets, we seek adventurous, diverse, and passionate individuals to join us on this exciting journey. Join our team and grow your career with SleekFlow

Level: Senior Manager/ Head

Location: Hong Kong

Prior Experience in SaaS/ Software Industry is preferred

Language: Business-level fluency in English & Chinese

Overview:

We are seeking a dynamic and experienced Head of Content to lead our content strategy and customer-facing communications for SleekFlow. This mid-senior role will oversee a team of content managers, writers, and product marketing specialists to craft and execute compelling public-facing communication that resonates with our target audience and drives conversions and brand building.

Key Responsibilities:

  • Content Strategy: Develop and implement a comprehensive content strategy that aligns with the company's marketing objectives and enhances brand visibility as a conversational AI conversion platform.
  • Team Leadership: Lead, mentor, and manage a team of content managers, writers, and product marketing specialists to ensure high-quality output and professional growth. Provide necessary training and coaching to the wider marketing team as well.
  • Collaboration: Work closely with the Director of Marketing, product teams, and other stakeholders such as sales and customer success team to create cohesive messaging and prioritize them across all channels.
  • Product Marketing and Sales Enablement: Plan and drive comprehensive communication plans and sales enablement materials for product launches that drive demand and adoption for our products. The strategy shall articulate the product's benefits and use cases plus equip the sales team with tools, resources, and training necessary to effectively communicate product value and close deals.
  • Content Creation: Oversee the creation of various content types with different purposes from branding to education, including blog posts, whitepapers, case studies, social media content.
  • SEO and Analytics: Optimize content for search engines and analyze performance metrics to refine strategies and improve engagement and conversion i.e. MQLs.
  • Brand Voice: Ensure consistency in brand voice and messaging across all content, maintaining alignment with overall writing brand guidelines. Develop thought leadership content that positions the company as a conversational AI expert and addresses the concerns of enterprise buyers.
  • Market Research: Conduct market research to identify trends, competitors and audience needs as a content marketing leader, utilizing insights to inform content decisions and innovations.
  • Project Management: Manage content projects from inception to completion, working with cross-functional teams including Product, Sales & Customer Success to ensure deadlines are met and budgets are adhered to.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Journalism or a related field.
  • 5+ years of experience in content marketing, preferably in a SaaS or tech-driven environment.
  • Be result-driven and ownerships in funnel numbers such as MQLs, SQLs.
  • Proven leadership experience, with a track record of managing and developing creative teams consisting of designers and writers across regions.
  • Regional experience is a plus.
  • Strong understanding of SEO, content marketing, and content analytics tools such as GA4, Clarity, SemRush.
  • HubSpot CRM knowledge is a strong plus.
  • Exceptional writing, editing, and communication skills, with a keen eye for detail.
  • Ability to work in a fast-paced start-up environment and adapt quickly to changing priorities.
  • Ability to coordinate between various teams to drive cross-functional initiatives.
  • Fluency in written English and Chinese.

What We Offer

  • Attractive compensation package including a 13th-month salary.
  • Stock options in a rapidly growing startup.
  • A fun, diverse, and international team culture.
  • Paid birthday leave.
  • Flexible work-from-home policy.
  • "Work From Anywhere" scheme.
  • Rewarding continuous learning from experienced team leads.
  • Many more exciting perks and growth opportunities

Confidence can sometimes hold us back from applying for a job. But we'll let you in on a secret: there's no such thing as a 'perfect' candidate.

SleekFlow is a place where everyone can grow. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Public Relations, and Writing/Editing

Industries

Software Development

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