Content Strategist
20 hours ago
Job Summary:
We are seeking a talented User Experience Writer to join our team at Bank Of China (Hong Kong) Limited. As a UX Writer, you will play a crucial role in crafting intuitive and engaging content across our digital products.
Responsibilities:
- Content Creation: Develop concise and user-centered writing for customer touchpoints, ensuring minimal friction when using our digital products.
- Customer Journey Mapping: Track and analyze customer experiences across channels, journeys, and touchpoints to inform content decisions.
- Collaboration: Work closely with business owners, UX designers, and other stakeholders to ensure clear, precise, and engaging messaging.
- Digital Product Improvement: Partner with UX and UI designers to enhance the overall user flow of our digital products.
- Writing Guidelines: Design and maintain writing principles and guidelines, promoting consistency in tone and manner across channels.
- Content Overseeing: Ensure brand consistency by overseeing content across channels and customer journeys.
- Support and Analysis: Assist in user interviews and analysis, including survey design and scripting.
Requirements:
- Educational Background: Degree holder in Journalism, Communications, Media, Creative, Marketing, or a related discipline.
- Experience: Minimum 5+ years of experience in UX writing and creating digital experiences.
- Skills: Knowledge of online customer engagement platforms, understanding of interactive design and usability principles, and data analysis skills.
- Interpersonal Skills: Ability to partner with various stakeholders, communicate effectively, and possess a curious and open-minded attitude.
- Languages: Excellent writing and communication skills in both Chinese and English.
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