Digital Marketing Strategist

15 hours ago


Hong Kong, Central and Western District, Hong Kong SAR China Bybit Full time

Bybit is seeking a highly motivated and experienced Digital Marketing Strategist to drive the design, execution, and optimization of marketing campaigns across the company. This role will play a key part in shaping and implementing innovative strategies aimed at user acquisition, engagement, and revenue growth.

About the Role:
  • End-to-End Campaign Management: Own the full lifecycle of marketing campaigns across the company, from initial concept and design to execution and post-campaign analysis.
  • Content Creation & Strategy: Develop and produce engaging marketing content for various channels, including email, push notifications, web content, social media, and more, ensuring alignment with brand voice and objectives.
  • Cross-Functional Collaboration: Work closely with teams across the organization to align on campaign objectives and ensure cohesive messaging.

Key Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • At least 1 year of experience working in a Crypto Exchange or related setup (ie, Decentralise Exchanges/ Crypto Applications)
  • Proven experience in campaign management, digital marketing, or a related field


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