Digital Content Strategist

2 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Tatler Asia Full time

Tatler Asia seeks a visionary Digital Content Strategist to lead the digital content strategy across our website platforms. This role will drive audience growth, engagement, and monetization through innovative content solutions and data-driven strategies.

This mid-senior level role requires at least 8-10 years of experience in digital content strategy, with a focus on luxury, lifestyle, or media brands. The ideal candidate will have a deep understanding of audience behavior and emerging trends in content and technology.

  • Develop and implement a forward-thinking digital content strategy for the website aligned with Tatler Asia's editorial and business objectives.
  • Manage website content planning, publishing, and optimization to ensure audience engagement and growth.
  • Lead initiatives to innovate digital storytelling and productivity, including AI projects and content collaboration initiatives with print and social media teams.


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