Crypto Content Strategist

2 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Crypto Full time

We're seeking a Crypto Content Strategist who embodies the crypto world's dynamic spirit. This isn't just another content role - it's for someone with an innate pulse on the latest trends, memes, and market shifts shaping crypto culture.

Job Overview: As a creative powerhouse, you'll craft engaging, high-quality content that resonates with the community across all major social platforms. You'll drive engagement and make complex ideas accessible while staying relevant in this ever-evolving space.

Responsibilities:

  • Content Creation: Produce visually appealing static, video, and animated content independently for social channels like X, TikTok, Instagram, LinkedIn, and others.
  • Trend Spotting: Stay attuned to crypto market movements, emerging trends, and cultural moments to craft timely and relevant content.
  • Storytelling: Develop short-form video series, explainers, and memes to effectively communicate crypto concepts and share updates.
  • Community Engagement: Monitor reactions, track performance, and refine content to maximize engagement and impact.
  • Creative Ideation: Proactively brainstorm and pitch new content ideas that align with the brand and the evolving crypto landscape.
  • Agility: Work across different time zones, reacting quickly to breaking news, market trends, and cultural moments, delivering high-quality content in real-time.

Requirements:

  • Crypto Native: A deep understanding of blockchain, Web3, DeFi, NFTs, and the broader crypto space. You instinctively know what the community is talking about (and why).
  • Content Expertise: Proven ability to plan, shoot, design, and edit compelling content across multiple formats (static, video, animation).
  • Technical Skills: Proficiency in Adobe Creative Suite, After Effects, Premiere Pro, or similar tools. Bonus if you have experience with motion graphics and Generative AI Tools.
  • Social Media Savvy: Expertise in creating engaging content specifically for crypto-heavy platforms (X, Discord, Telegram) and mainstream channels (TikTok, Instagram, YouTube).
  • Meme Mastery: You understand the humor and tone of the crypto space and can create memes that resonate with both degens and serious players.
  • Fast-Paced Problem Solver: Comfortable producing content with short turnarounds while managing multiple projects.
  • Self-Starter: Independent, proactive, and able to thrive in an ever-changing environment.


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