Cryptocurrency Trading CRM Strategist

3 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Crypto Full time

Crypto.com is a pioneering digital asset exchange seeking a seasoned Cryptocurrency Trading CRM Strategist to spearhead the execution of omnichannel communications for our burgeoning e-commerce platform. Key responsibilities include driving platform transaction, engagement, and usage metrics via channels such as push notifications, email, and in-browser messages.

  • Omnichannel Strategy Development: Collaborate with Product, User Acquisition, Marketing MarTech teams, and stakeholders to propose, design, and launch CRM campaigns and workflows that cater to fiat, derivatives trading, and sports prediction users across different life stages.
  • User Segmentation: Utilize data/AI segmentation models to categorize users based on behavior, preferences, and engagement levels, ensuring personalized interactions and communications to enhance user platform transaction and engagement.
  • Innovation and Automation: Develop innovative automation solutions to streamline regular tasks in the CRM platform, elevating efficiency and improving overall user experience by sending timely and targeted messages.
  • Performance Analysis: Pull reports from the CRM platform into data visualization tools for in-depth business performance analysis, enabling the formulation of strategic optimization plans.
  • A/B Testing: Execute A/B tests and own analysis of results to ensure maximum impact and effectiveness.
  • Campaign Enhancement: Support analysis and enhancement of CRM campaigns.

To succeed in this role, you will require:

  • Bachelor's Degree: In Marketing, Business Administration, Mathematics, Statistics, Information Systems, Computer Science, Business Analytics, Data Science, or a relevant field.
  • Minimum 3 Years Experience: In e-commerce business, preferably with expertise in CRM software (e.g., Braze, Hubspot, Salesforce, Marketo).
  • Crypto Industry Knowledge: Familiarity with Crypto industry/financial markets is a plus.
  • Strong Analytical Skills: Ability to integrate CRM platform with internal data visualization platforms and customer data platforms (CDPs), as well as proficiency in Google Analytics and Google Tag Manager.
  • Excellent Communication Skills: Strong command of English, both written and verbally.
  • Programming Skills: Proficiency in SQL or Python and other programming languages, including HTML for building email templates.

About Crypto.com: As a global leader in digital assets, we strive to create an inclusive and diverse work environment where professionals can grow and thrive. Join us in shaping the future of cryptocurrency trading and explore new opportunities for career growth and development.



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