CRM Director
8 hours ago
We are looking for a dynamic and experienced CRM Director to lead our GTM strategies aimed at maximizing user engagement and loyalty. The ideal candidate will have a strong background in CRM, with expertise in localization and personalization strategies. Key skills should include customer journey mapping, customer lifecycle management, and segmentation using data-driven machine learning techniques.
This role requires a deep understanding of customer needs, touchpoint analysis, and strong business acumen. We seek someone who can effectively translate insights into actionable strategies to enhance the overall customer experience at Crypto.com .
Responsibilities
- Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.
- 8+ years in CRM, digital marketing, or CRM software administration, with at least 3 years of team leadership experience and a proven track record of developing and implementing successful strategies that drive revenue and retention growth.
- Strong leadership and hands-on management capabilities, with experience in building and developing high-performing teams in a dynamic, fast-paced environment.
- Familiarity with the latest CRM trends and technologies; experience with AI technology is a plus.
- Strong analytical abilities with proficiency in CRM software, Business Intelligence tools, and Customer Data Platforms (CDP). Technical skills in SQL, ETL process, Python, Machine Learning, Data modeling, HTML, and CSS are a plus.
- Excellent communication and presentation skills, capable of conveying complex ideas and strategies effectively to senior leadership and cross-functional teams.
- A strategic thinker with the ability to develop and execute innovative, data-driven CRM strategies that align with business objectives and targets.
- Enthusiastic about cryptocurrency, Web 3.0 projects, and emerging technologies.
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