Cryptocurrency CRM Leadership Position
2 days ago
Crypto.com is seeking a visionary CRM Director to spearhead our customer engagement strategies, driving user loyalty and growth through data-driven insights. This leadership role demands expertise in localization, personalization, and customer journey mapping, with a strong focus on segmentation and machine learning techniques.
About the Role
The ideal candidate will possess a deep understanding of customer needs, touchpoint analysis, and business acumen. Responsibilities include:
- Developing comprehensive lifecycle CRM strategies to guide customers through their pre or post-purchase journey at scale.
- Leading a high-performing team of CRMs, fostering collaboration, accountability, and high performance.
- Cross-departmental collaboration with product, marketing, legal, compliance, data engineering, content teams, and vendors to create seamless customer experiences.
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