Marketing Specialist

4 days ago

Hong Kong, Central and Western District, Hong Kong SAR China Crypto Full time

We are seeking an experienced creative and passionate copywriter to join our Growth Creative Team at Crypto.com. This role will work closely with our Creative Director to develop engaging and visually appealing digital content across various platforms. The ideal candidate possesses a keen eye for design aesthetics, stays abreast of digital social trends, and is adept at translating ideas into compelling visuals. This position requires experience in AI tools and offers the flexibility of remote work, allowing you to collaborate effectively from anywhere.

Responsibilities

  • Create innovative and compelling content for digital platforms, including social media, websites, video, email, and in-app content.
  • Understand content writing for various ad channels, such as Twitter, Facebook, Instagram, TikTok, Google, etc.
  • Work with the Growth team, including Acquisition, CRM, and Data Analytic teams, to create effective copywriting solutions.
  • Conduct research and conceptualize ideas to develop engaging messages for the target audience.
  • Create personalized, segmented messaging for different customer groups to boost engagement and conversions.
  • Write content in various formats, including push notifications, emails, blogs, and other short-form and long-form digital channels.
  • Set the tone and drive creativity, ensuring excellence in collaboration with the Project Manager and Creative team.
  • Stay up-to-date with trending topics and news to identify content opportunities.
  • Gather input and validate content with internal teams.
  • Ensure consistency and quality across all written materials.
  • Take ownership of projects from concept to delivery, aligning with brand guidelines.
  • Manage multiple projects simultaneously in a fast-paced environment, meeting deadlines with attention to detail.
  • Utilize AI tools to develop compelling visuals and content.
Requirements
  • 6+ years of fin-tech / blockchain content writing experience.
  • Exceptional ability to craft impactful writing.
  • Proven experience as a Senior Copywriter with a strong portfolio showcasing work in the crypto industry, product descriptions, CRM content, and advertising campaigns.
  • In-depth understanding of the crypto landscape, including knowledge of cryptocurrencies, blockchain technology, industry trends, and the target audience's interests and preferences.
  • Proficiency in writing for different channels and formats, including social media, websites, emails, push notifications, and other in-app pop-ups. Understanding how to adapt the tone, style, and content to each specific channel is crucial.
  • Capability to develop strategic copywriting approaches that align with business objectives and campaign goals.
  • Experience working closely with cross-functional teams, such as designers, product managers, and CRM specialists, to develop and execute effective campaigns. Strong collaboration and communication skills are necessary to align messaging and maintain brand consistency.
  • Understanding of data-driven decision-making and the ability to analyze campaign performance to optimize copy and messaging. Familiarity with CRM tools, A/B testing, and performance metrics is beneficial.
  • Comfortable working in a fast-paced environment with shifting priorities and tight deadlines. Adaptable to changing requirements and open to feedback and iteration.
  • Exceptional skills in crafting long-form, narrative-driven content for CRM campaigns, such as email sequences, onboarding flows, and customer nurturing programs.
  • Proven ability to develop compelling, customer-centric copy that tells a story, builds emotional connections, and drives desired actions.
#Hybrid
#LI-MK1

Life @ Crypto.com

Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.
Transformational and proactive working environment. Elevate employees to find thoughtful and innovative solutions.
Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.
Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.
One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.

Are you ready to kickstart your future with us?

Benefits

Competitive salary
Medical insurance package with extended coverage to dependents
Attractive annual leave entitlement including: birthday, work anniversary
Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.
Work Perks: crypto.com visa card provided upon joining

Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.

About Crypto.com :

Founded in 2016, Crypto.com serves more than 80 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.

Learn more at https://crypto.com .

Crypto.com is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. Crypto.com values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.

Personal data provided by applicants will be used for recruitment purposes only.

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