MarTech CRM Project Lead

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Crypto Full time
About the Role

We are seeking a highly skilled and innovative MarTech project lead to join our robust team. Reporting directly to the MarTech director, the successful candidate will play a critical role in executing our customer experience strategies from business requirements, through staging, and to final implementation.

As a key member of the MarTech team, the MarTech project lead will work closely with marketing, product, data, growth, and tech teams to drive meaningful engagements at Crypto.com. The ideal candidate will have the opportunity to work on applications that will have a pivotal impact on engagement and retention of users on the platform.

Key Responsibilities

  • Collaborate with stakeholders to define customer experience strategies that enhance customer retention.
  • Analyse customer data and insights to inform campaigns and initiatives.
  • Lead the overall MarTech function to coordinate and oversee project development from start to completion.
  • Interface with development teams to estimate work efforts, define milestones, and manage resources.
  • Liaise with cross-functional stakeholders to ensure thorough scoping of technical requirements and subsequent timely-delivery of projects.
  • Communicate project status, potential bottlenecks, and key deliverables to both internal and external stakeholders in an effective manner.
  • Assist in the planning and quality assurance (QA) for various data tracking events and integration projects across product lines.
  • Maintain relevant project documentation to ensure timely delivery and project milestones.
  • Point of communication between various teams internally and vendors externally.

Requirements

  • 4+ years of customer data platforms (CDP) management in a growth capacity.
  • Hands-on experience of CDP across retention, acquisition, experimentation, data visualisation tools, and data warehouse.
  • Proficient in API requirements and liquid scripting for automation and dynamic personalisation of campaigns.
  • Analytical skills to query and make sense of complex datasets with SQL.
  • Ability to translate CRM requirements into PRDs.
  • Proficient with project management tools, methodologies, and best practices.
  • Intrinsically motivated with a can-do attitude; always looking for creative ways to circumvent challenges with minimal supervision.

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