Customer Experience Strategist for Digital Platforms

5 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Crypto Full time

Crypto.com is a cutting-edge e-commerce platform that requires a seasoned Customer Experience Strategist to drive the execution of cross-channel communications. This 9-month contract will focus on boosting retention, engagement, and usage metrics through various channels such as push notifications, email, and in-browser messages.

Key Responsibilities
  • Collaborate with cross-functional teams (Product, Marketing, Creative, Tech) to develop effective GTM strategies
  • Assist the CRM Manager in planning and executing CRM & campaign programs
  • Manage end-to-end segmentation, automation, optimization, evaluation, and reporting of the user lifecycle
  • Drive platform retention, loyalty, engagement, and usage metrics (e.g. DAU/MAU, purchases)
  • Analyze and enhance CRM initiatives through A/B testing
About You
  • Minimum 3 years of experience in growth, marketing, CRM or BA roles
  • Familiarity with CRM software (e.g., Braze, Hubspot, Salesforce) is a must
  • Robust knowledge of digital assets, trading, and derivatives
  • Interest in and familiarity with financial news preferred
  • Proficient in delivering campaigns and managing automation with rigorous A/B testing
  • Excellent command of English; Mandarin proficiency is a bonus
  • Excellent project management and communication skills
  • Demonstrates a strong sense of ownership, responsibility, and commitment

Crypto.com offers a dynamic work environment where you can leverage your skills to make a meaningful impact.



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