Digital Innovation and Growth Manager

5 days ago


Hong Kong, Central and Western District, Hong Kong SAR China BOC Group Life Assurance Company Limited Full time
Job Overview
We are seeking a highly motivated Digital Innovation and Growth Manager to join our dynamic Live Young team. As a key member, you will drive business impact for the corporate, customers, wellness partners, and distribution channels through engagement activities, communication materials, and strong network building.

Key Responsibilities
  • Develop and execute engagement strategies with Agency Channel and Bank to promote our loyalty program, enhancing user acquisition and conversion.
  • Create high-quality communication materials, including social media posts, In-app content, Program T&Cs, and collaborate with sales channels on execution.
  • Foster strong relationships with wellness partners, business partners, and internal departments to ensure smooth program implementation and achieve business results.
  • Handle customer inquiries and fulfillments related to engagement programs.


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