Digital Innovation and Growth Manager

2 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China BOC Group Life Assurance Company Limited Full time

We are seeking a Digital Innovation and Growth Manager to join our team at BOC Group Life Assurance Company Limited. In this role, you will be responsible for developing engagement activities with Agency Channel and Bank to promote our loyalty program (Live Young) and enhance users' acquisition and conversion.

Key Responsibilities
  • Develop and implement effective communication strategies to promote Live Young and drive business results.
  • Collaborate with sales channels to execute engagement programs and ensure seamless delivery.
  • BUILD STRONG PARTNERSHIPS WITH WELLNESS PROVIDERS AND BUSINESS PARTNERS TO ENSURE SMOOTH PROGRAM EXECUTION.
  • Manage customer inquiries and fulfillment related to engagement programs.
Requirements
  • Bachelor's degree in Marketing, Business Information System, Communications, or a related field.
  • A minimum of 6 years' relevant experience, preferably in the financial services industry.
  • Creative problem-solver with excellent analytical and project management skills.
  • Proficiency in both English and Chinese languages.
  • Strong sense of ownership and commitment to delivering high-quality results.


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