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Digital Innovation and Growth Analytics Specialist

3 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China BOC Group Life Assurance Company Limited Full time

We are seeking a talented Digital Innovation and Growth Analytics Specialist to join our team at BOC Group Life Assurance Company Limited. As a key member of our Digital, Innovation & Growth Department, you will play a crucial role in driving business growth through data-driven insights.

Job Description:

As a Digital Innovation and Growth Analytics Specialist, your primary responsibility will be to develop and maintain the overall data analytics framework for our loyalty program, 'Live Young'. Your goal will be to drive customer loyalty and increase sales by analyzing customer segmentation and campaign performance.

Key Responsibilities:

  • Analyze customer data to identify trends and patterns that inform business decisions
  • Develop and maintain dashboards and reports to track key performance indicators (KPIs)
  • Collaborate with cross-functional teams to develop analytics reports with actionable insights and recommendations
  • Participate in the development of GenAI models and work with internal/external IT partners for deployment

Requirements:

  • Bachelor's degree in statistics, mathematics, information management, or analytics areas
  • At least 4 years of experience in data analytics and CRM background
  • Proficiency in SQL and Python is a must
  • Understanding of Agentic RAG and hands-on coding experience is highly preferred