Digital Innovation and Growth Manager

3 days ago


Hong Kong, Central and Western District, Hong Kong SAR China BOC Group Life Assurance Company Limited Full time
Digital Innovation and Growth Manager (Loyalty Engagement) (Renewable Contract)

You will be reporting to the Program Lead of Wellness Ecosystem Program named "Live Young". You will be part of the energetic Live Young team to drive changes and business impact for the corporate, customers, wellness partners and our distribution channels.

Job Responsibilities

  • Develop engagement activities with Agency Channel and Bank to promote our loyalty program ("Live Young") and enhance users' acquisition and conversion.
  • Produce quality communication materials, including social media posts, In-app content, Program T&C and collaborate with sales channel on execution.
  • Develop and maintain strong network and rapport with wellness partners, business partners and collaborate with different internal departments to ensure the programs will be carried out smoothly with business results.
  • Handle customer enquiries and fulfillment related to engagement programs.

Job Requirement

  • Bachelor degree in Marketing, Business Information System, Communications or related discipline
  • Minimum of 6 years' relevant experience, with exposure to financial services industry being a plus
  • Creative, constantly look out for new opportunities to achieve business goals
  • Detail-oriented, capable of working independently and under pressure
  • Good communication, interpersonal, analytical and project management skills
  • Proficiency in both English and Chinese
  • Great sense of ownership and servicing mindset to ensure efficient and effective outcomes
  • Contract could be renewed/ converted into a permanent role upon satisfactory/ outstanding performance

We offer 5-day work week, attractive remuneration package and excellent training & development opportunities. Interested parties please apply with full resume including expected salary to:

(Data collected will be used for recruitment purpose only.)

Seniority level
  • Mid-Senior level
Employment type
  • Contract
Job function
  • Other
  • Industries: Insurance
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