Growth and Digital Solutions Manager

6 days ago


Hong Kong, Central and Western District, Hong Kong SAR China BOC Group Life Assurance Company Limited Full time
Job Summary
We are seeking a highly skilled Digital Innovation and Growth Manager to lead the development of our loyalty engagement strategy. As part of the Live Young team, you will collaborate with cross-functional teams to drive business growth and improve customer experiences. Key responsibilities include developing engagement activities, creating communication materials, and building strong relationships with stakeholders.

Responsibilities
  • Design and execute engagement activities to boost user acquisition and conversion rates.
  • Develop compelling content for social media, In-app messaging, and program terms and conditions.
  • Foster partnerships with wellness providers, business partners, and internal teams to ensure smooth program delivery.
  • Address customer inquiries and resolve issues related to engagement programs.

Requirements
  • Bachelor's degree in Marketing, Business Information Systems, Communications, or a related field.
  • At least 6 years of relevant experience, preferably in the financial services sector.
  • Creativity, resourcefulness, and a passion for driving business results.
  • Excellent communication, interpersonal, analytical, and project management skills.
  • Fluency in both English and Chinese.
  • A strong work ethic, adaptability, and a customer-focused mindset.


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