Digital Growth Specialist

6 days ago


Hong Kong, Central and Western District, Hong Kong SAR China HSBC Full time
Customer Value Management is vital in maintaining HSBC's position as a provider of world-class wealth and personal banking solutions. Directing business development with a focus on customers, the team ensures the most appropriate pricing, products and promotions are directed to the most relevant customers. Concentrating on building value, treating customers fairly and creating a superb customer experience.

Key Responsibilities:
  • Develop effective programme strategies and mechanics to drive retail products growth for different customer groups/segments via different channels.
  • Independently manage and ensure smooth programme implementation.
  • Drive digital acquisition for card.
  • Conduct market/portfolio analysis and segmentation study for acquisition and growth programme.
  • Conduct programme evaluation to facilitate learning and continuous improvements.
  • Liaise with internal departments and external vendors to ensure timely and effective coordination for the rollout of initiatives.
  • Ensure all activities adhere to established marketing processes and policies and reinforce the brand values.


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