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Digital Innovation and Growth Strategist

2 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China BOC Group Life Assurance Company Limited Full time
Role Overview
As a Digital Innovation and Growth Manager at the BOC Group Life Assurance Company Limited, you will play a pivotal role in driving business impact for corporate, customers, wellness partners, and distribution channels. This position is part of the Live Young team, focusing on loyalty engagement.

Key Responsibilities
  • Develop and implement strategies to enhance user acquisition and conversion through engagement activities with agency channels and banks.
  • Produce high-quality communication materials, including social media posts, In-app content, and program terms and conditions, while collaborating with sales channels on execution.
  • Maintain strong relationships with wellness partners, business partners, and internal departments to ensure seamless program implementation with desired business results.
  • Handle customer inquiries and fulfillment related to engagement programs.

Requirements
  • Bachelor's degree in Marketing, Business Information Systems, Communications, or a related field.
  • Minimum 6 years' relevant experience, with exposure to the financial services industry being an advantage.
  • Creative thinker, constantly seeking new opportunities to achieve business goals.
  • Detail-oriented, able to work independently and under pressure.
  • Excellent communication, interpersonal, analytical, and project management skills.
  • Proficiency in English and Chinese.
  • Strong sense of ownership and a servicing mindset to deliver efficient and effective outcomes.
  • Potential contract renewal or conversion into a permanent role upon satisfactory performance.