Digital Marketing Strategist

2 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China AIA International Limited. Full time
About AIA International Limited
AIA International Limited is a leading life insurance and retirement services company that has been helping individuals achieve their long-term financial goals for decades. With our mission to inspire a better future, we strive to make a positive impact on the lives of our customers and the communities we serve.

We are seeking a talented Digital Marketing Strategist to join our marketing team. As a key member of our team, you will play a vital role in advancing our movement towards creating a healthier, more sustainable future for everyone. Your expertise in digital marketing and lead generation will help drive long-term new business growth for AIA Hong Kong and support our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

### Job Description

In this exciting role, you will be responsible for:
- Supporting lead nurturing and lead generation activities across various customer digital touchpoints to drive long-term new business growth for AIA Hong Kong
- Owning and creating diverse, segment-led, and engaging digital and social content to enhance the effectiveness and efficiency of Middle and Lower Funnel campaigns
- Embracing new MarTech tools and ideas to strengthen lead generation and lead conversion, promoting growth for both Local and MCV business

### Roles and Responsibilities

- Collaborate with internal stakeholders to develop and execute Middle & Lower Funnel campaigns, such as social media, display network, and content marketing
- Manage and own the content and asset development of Middle & Lower Funnel campaigns, working closely with internal stakeholders and external partners
- Support omnichannel strategies and collaborate with various channels to maximize lead generation and lead conversion
- Collaborate with internal stakeholders to enable segment-led and relevant content delivery with customer data platforms
- Analyze and identify critical conversion points and drop-off points in the customer journey to optimize user experience and lead conversion
- Prepare reports and analytics to track the overall performance of lead generation campaigns, including ROIs and KPIs
- Stay updated with digital trends, the latest marketing technology, competitive activities, and best practices to drive innovation in lead generation and lead conversion

### Required Skills and Qualifications

To succeed in this role, you will need:
- University degree with 6-8 years of relevant working experience in the financial services or related industry
- Good understanding of customer digital behaviors
- Proven experience in digital, performance marketing, and e-commerce
- Creative mindset
- Strong interpersonal and time management skills. Able to work under pressure and meet tight deadlines
- Keen eye for detail; capable of working independently with minimum supervision; ability to multitask
- Good communication, presentation, and influencing skills
- Proficient in spoken and written Chinese and English

### Benefits and Others

At AIA International Limited, we offer a comprehensive benefits package and opportunities for career growth and development. If you are passionate about inspiring a better future and have the skills and qualifications required for this role, please submit your application. We look forward to hearing from you

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