Digital Marketing Strategist

1 week ago


Hong Kong, Central and Western District, Hong Kong SAR China PressLogic Full time

We are seeking a seasoned Digital Marketing Strategist to join our team at PressLogic. With over 13 million followers across the Asia Pacific, we have established ourselves as a leading ad-tech ecosystem group.

As a Digital Marketing Strategist, you will be responsible for developing innovative marketing initiatives that drive growth in our clients' campaigns. This includes understanding target audiences, defining campaign objectives, and selecting the most effective channels and tactics.

You will work closely with our marketing strategists to formulate digital initiatives that fuel growth in our clients' marketing campaigns. Exceptional communication and interpersonal skills are crucial for this role.

Responsibilities:

  • Clients Relationship Management: Foster strong relationships with senior business leaders within our client portfolio.
  • Market Analysis and Insight Gathering: Conduct thorough market research to identify emerging trends and opportunities in digital marketing.
  • Strategic Partnerships: Identify and pursue strategic partnerships with complementary businesses and platforms.
  • Networking and Engagement: Actively participate in industry conferences, seminars, and workshops to network with potential clients and influencers.
  • Lead Generation: Develop and execute innovative lead generation strategies that target high-value prospects.

Requirements:

  • Educational Background: Bachelor's degree in Business Administration, Marketing, Finance, or a related field.
  • Professional Experience: Minimum of 3 years in corporate roles within sales, marketing, or consulting.
  • Skills: Experience in Marketing and Social Media is an advantage but not mandatory.
  • Language Proficiency: Excellent command of both English and Chinese.


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