Marketing Director, Brokerage Channel

3 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Manulife Full time

Job Overview

We are seeking a seasoned Marketing Director to lead our brokerage channel marketing efforts. This is an exciting opportunity to develop and execute strategic marketing campaigns that drive business growth and revenue.

About the Role

The successful candidate will be responsible for planning, developing, and implementing marketing campaigns, communications, and events to facilitate life insurance sales in the brokerage channel, focusing on high net worth (HNW) and mass affluent customer segments.

Key Responsibilities

  • Develop and execute marketing strategies to drive business growth and revenue
  • Conduct portfolio analysis to identify business opportunities
  • Develop performance measures to track the effectiveness of marketing programs
  • Develop product propositions, product launch packs, and marketing tools to maximize sales impacts

Requirements

  • Bachelor's degree in Business or Finance
  • At least 8 years of experience in marketing
  • Demonstrable track record of success
  • Able to create positive work relationships internally and externally
  • Strong interpersonal, presentation, and problem-solving skills
  • Good customer service and continuous improvement orientation
  • Good leadership and teamwork skills
  • Proficient in Microsoft Office applications (Word, Excel, PowerPoint)

What We Offer

  • Competitive salary: $120,000 - $180,000 per annum
  • Benefits package including medical, dental, and vision coverage
  • Opportunities for professional development and career advancement
  • Flexible work arrangements and work-life balance
  • A dynamic and inclusive work environment

About Us

Manulife Financial Corporation is a leading international financial services group that helps people make informed decisions and achieve their goals. With operations in Asia, Canada, and Europe, we provide financial advice, insurance, and wealth and asset management solutions for individuals, groups, and institutions.



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