Digital Marketing Director

5 days ago


Hong Kong, Central and Western District, Hong Kong SAR China HKT Full time

About the Role

As a Digital Marketing Director at HKT, you will play a key role in driving business growth through performance marketing strategies.

Main Responsibilities:

  • Develop and lead performance marketing strategies to drive user acquisition and subscription growth across various channels, including paid search, display advertising, social media, etc.
  • Monitor and optimize regularly based on campaign performance to drive continuous business growth
  • Manage a small team of digital executives to execute day-to-day performance media tasks
  • Utilize analytics platforms and tools to track, measure, and report on campaign performance, providing actionable insights for the wider business group to learn and improve
  • Plan out annual budget and maximize the efficiency of marketing dollars spent
  • Collaborate closely with the broader marketing team to develop compelling ad creatives and align consumer communications across all channels

About You

To succeed in this role, you should have a Bachelor's Degree in Business Management / Communications / Marketing / Digital Marketing or related discipline and minimum of 5 years of experience in marketing with a track record of success in performance marketing and digital media.

Salary Information

The estimated salary for this position is $120,000 per annum, depending on location and industry standards.



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