Digital Media Campaign Strategist

4 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China Mediatropy Digital Agency Full time

As a Paid Media Planning Specialist at Mediatropy Digital Agency, you will play a key role in driving the success of our clients' digital marketing campaigns. We are looking for an experienced professional with a strong understanding of paid media channels and their applications in various industries.

About the Role

We cater to a wide range of industries, including hospitality, F&B, education, and financial services. Our comprehensive suite of services includes Strategy, Creative Content, Web Development, Paid Media, Data & Analytics, SEO/SEM, and Social Media Marketing. At Mediatropy, we foster a culture of creativity, work-life balance, continuous learning, and personal development.

Key Responsibilities
  • Proactively plan and execute full funnel paid media campaigns with objectives that range from branding to driving user acquisition, retention, and conversion across regional markets.
  • Build media proposals and plans across media channels and campaign types to achieve various objectives.
  • Develop strong strategic and commercial acumen to explore media outside the usual performance marketing, such as influencer engagement, publishing, podcasts, and brand partnerships.
  • Manage client communication on media-related activities.
  • Identify and optimize campaigns through various testing and ad formats (AB Testing).
  • Report media performance to clients and ensure KPIs are delivered and managed accordingly.
  • Stay up-to-date on best practices, media consumption behaviors, and competitive landscapes to understand where and how to best reach consumers.
  • Collaborate cross-functionally across creative and content teams to maximize user experience for conversion and engagement.
Requirements
  • A minimum of 4-6 years of hands-on experience planning and executing digital campaigns in an agency setting.
  • Demonstrated expertise in activating paid media and optimizing conversion rates.
  • Familiarity with various media platforms, including Google Ads, DV360, Facebook Ads, Programmatic, and others.
  • A proven track record of optimizing digital media campaigns with analytics and data-driven insights.
  • Strong proficiency in Excel and excellent presentation skills to build actionable insights.
  • Self-motivation and ability to prioritize tasks effectively.
  • Exceptional communication and client management skills to understand client requests and briefs.

Our ideal candidate will be compensated with a salary in the range of $80,000 - $110,000 per annum, commensurate with experience. If you are passionate about digital media and possess the required skills and qualifications, please submit your application.



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