Digital Media Planning Strategist

1 month ago


Hong Kong, Central and Western District, Hong Kong SAR China AnyMind Group Full time
About AnyMind Group

At AnyMind Group, we are seeking a highly experienced and motivated Digital Media Planning Strategist to join our Hong Kong office.

This role involves supporting campaign execution, monitoring performance metrics, and deriving actionable strategies from competitive analyses. You will stay informed about industry trends, adapt to the evolving media landscape, and foster strong relationships with clients and partners.

About the Role

We offer a competitive salary of $120,000 - $180,000 per year, depending on experience.

You will:

  • Partner with internal teams to develop strategic and integrated media plans that align with business objectives.
  • Support campaign execution, media planning, budget summaries, and campaign follow-up, monitoring campaign status and evaluating campaign performance based on agreed KPIs and media efficiency.
  • Conduct competitive analysis and reports to derive actionable strategies from findings and insights to meet campaign objectives.
  • Evaluate media opportunities, track market trends using industry tools, and employ research methods.
  • Learn and adapt to the evolving media landscape in Mainland China and Hong Kong on an ongoing basis.
  • Maintain strong relationships with clients and industry partners.
  • Provide insights and develop knowledge of media trends and landscapes.
Requirements

To succeed in this role, you should have:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Understanding of Greater China's media platforms, including but not limited to RED, WeChat, TikTok.
  • Minimum of 5 years' experience in media planning/digital media, preferably in a media agency.
  • Strong knowledge across digital channels (social, mobile, programmatic, search, affiliates, etc.).
  • Familiarity with Ad Serving and tracking technologies.
  • Excellent written and verbal communication skills in English, Mandarin, and Cantonese.
  • Passion for integrated media planning and in particular digital.
About Working at AnyMind Group

We offer a dynamic and international work environment, regular performance reviews, employee wellness initiatives, fitness allowance, and a pet-friendly office.



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