Content Strategist
3 days ago
We are seeking a highly skilled Content Strategist to join our team in Hong Kong. As a key member of our social media team, you will be responsible for developing and executing the content strategy for Red Bull's managed platforms.
Job Responsibilities- Develop and execute the channel strategy and content programming for Red Bull Hong Kong's managed platforms, including Instagram, Facebook, YouTube, Threads, and redbull.com.
- Define the strategy and programming of redbull.com according to the local marketing calendar, adhering to global standards with SEO, connected user experience, and driving conversion down the funnel.
- Improve channel performance through locally relevant, fun, and light-hearted content that resonates with GenZ audiences.
- Build community through social media community management and community-focused initiatives to enhance consumer engagement.
- Develop and execute comprehensive content strategies that drive engagement and conversions.
- Monitor and analyze performance metrics to inform future content decisions.
- Collaborate with cross-functional teams to ensure alignment and consistency across all channels.
- Maintain up-to-date knowledge of industry trends and best practices in content creation and social media marketing.
- A minimum of 3 years of experience in digital media, including content production and programming.
- Proven track record of success in running social media accounts and websites.
- Expertise in identifying where consumers live digitally, how they consume content, and how to engage with content according to their consumption behavior.
- Analytic thinking, high affinity to data, with ability to translate into strategy and concrete initiatives.
- A competitive salary range of HKD 500,000 - HKD 700,000 per annum.
- Opportunities for career growth and professional development.
- A dynamic and innovative work environment.
- A generous benefits package, including health insurance, retirement plan, and paid time off.
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