Digital Content Strategist
4 days ago
Exciting opportunity to join Red Bull as a Digital Content Strategist
About the RoleWe are seeking an experienced Digital Content Strategist to drive our social media activity and develop innovative content strategies that resonate with our local audience.
Main Responsibilities:- Channel Strategy and Programming: Develop and execute the channel strategy and content programming of Red Bull Hong Kong's managed platforms, including Instagram, Facebook, YouTube, Threads, and redbull.com. Define the strategy and programming of redbull.com according to the local marketing calendar, adhering to global standards with SEO, connected user experience, and driving conversion down the funnel.
- Content Creation: Improve channel performance through locally relevant, fun, and light-hearted content especially those GenZ is relatable, and improving content frequency. Briefs and supervises production agencies or freelancers (when applicable) in content development.
- Influencer and Community Management: Drives our strategy to grow our creator and influencer program, ensuring that we bring new storytelling talent into our Network and open new audience potentials. Be up to date on influencer trends and landscape to identify suitable creators and influencers for the brand. Connects and builds relationship with creators and influencers to work with everything from ideation, execution, and follow-up of these opportunities to gain consistent brand and product exposure.
- Data Analysis and Optimization: Monitors and analyzes the performances of social media channels and website to translate the data into actionable plans. Optimizes channel performance and drives smooth consumer journeys across platforms.
Requirements:
- A communication professional in digital media including programming and content production with 3 years or above relevant experience.
- Concrete experience in running social media accounts and websites is required.
- Expert in identifying where consumers live digitally, how they consume content, and how to engage with content according to their consumption behaviour.
- With a constant sense of online trends and knows how to drive Word of Mouth online.
- Analytic thinking, high affinity to data, with ability to translate into strategy and concrete initiatives.
Estimated Salary: $85,000 per annum.
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