Digital Content Strategist for Global Travel Platform

4 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China Klook Travel Technology Pte. Ltd. (Singapore) Full time
About Klook

We are Asia's leading platform for experiences and travel services, dedicated to bringing the world closer together through meaningful moments. Founded in 2014 by three avid travelers, our company has grown into a global community of over 1,500 employees across 20+ locations.

Our mission is to inspire and enable joy for travelers worldwide, offering over half a million curated quality experiences ranging from iconic attractions to paragliding adventures, museums to cultural tours, and convenient local travel services across 2,300 destinations.

As a Digital Content Strategist, you will be responsible for driving the success of our SEO content on the Klook platform. This includes managing a team of SEO content specialists, formulating sound keyword targeting and content strategies, and leveraging internal data and AI to create unique high-quality content at scale.

Key Responsibilities:
  • Take ownership of all aspects of SEO content, including keyword research, content creation, and optimization.
  • Develop and implement a content strategy that balances UX considerations with performance goals.
  • Leverage internal data and AI tools to drive content creation and improvement.
  • Conduct competitor and keyword gap analysis to identify opportunities for growth.
  • Collaborate with cross-functional teams to implement SEO initiatives and monitor performance.
Requirements:
  • 6+ years of direct SEO experience, focusing on content strategy and management.
  • Leadership experience is highly desirable.
  • Deep understanding of search engine algorithms and content-related factors (EEAT, SQRG, Helpful content).
  • Experience handling large websites and developing keyword mapping strategies.
  • Familiarity with AI and prompt engineering for SEO purposes.
  • Data-driven approach to solving SEO challenges.
  • Strong communication, presentation, and project management skills.
  • Fluency in English is required; Mandarin fluency is a plus.
Estimated Salary: $120,000 - $180,000 per year

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