Digital Media Strategist
1 day ago
As a seasoned digital media strategist, you will play a pivotal role in shaping the media landscape for Mediatropy Digital Agency. Your expertise will be instrumental in planning and executing full-funnel paid media campaigns across regional markets, with objectives ranging from branding to driving user acquisition, retention, and conversion.
About Mediatropy Digital Agency
Mediatropy is an independent, award-winning full-service digital agency with a diverse team of over 70 professionals spread across various locations. Our comprehensive suite of services includes strategy, creative content, web development, paid media, data & analytics, SEO/SEM, and social media marketing. We cater to a wide range of industries, specializing in sectors such as hospitality, F&B, education, and financial services.
Key Responsibilities:
- Develop and execute comprehensive media proposals and plans across media channels and campaign types to achieve various objectives.
- Cultivate strong strategic and commercial acumen to explore media opportunities beyond traditional performance marketing, such as influencer engagement, publishing, podcasts, and brand partnerships.
- Collaborate with clients to manage media-related activities and ensure seamless communication.
- Analyze and optimize campaigns through various testing and ad formats (AB Testing) to drive maximum ROI.
- Provide regular media performance reports to clients and ensure key performance indicators (KPIs) are delivered and managed accordingly.
- Stay up-to-date on best practices, media consumption behaviors, and competitive landscapes to understand where and how to effectively reach consumers.
- Work closely with cross-functional teams, including creative and content teams, to maximize user experience for conversion and engagement.
Requirements:
- A minimum of 4-6 years of hands-on experience in planning and executing digital campaigns in an agency environment.
- Demonstrated expertise in activating paid media and optimizing conversion rates.
- Familiarity with various media platforms, including Google Ads, DV360, Facebook Ads, programmatic, and others.
- A proven track record of optimizing digital media campaigns using analytics and data-driven insights.
- Strong proficiency in Excel and excellent presentation skills to build actionable insights.
- Exceptional self-organization ability and great communication and client management skills.
- Project management skills inclusive of prioritization.
Salary:
$80,000 - $110,000 per annum
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