Digital Media Strategist

1 day ago


Hong Kong, Central and Western District, Hong Kong SAR China Mediatropy Digital Agency Full time
Job Description:
    As a seasoned digital media strategist, you will play a pivotal role in shaping the media landscape for Mediatropy Digital Agency. Your expertise will be instrumental in planning and executing full-funnel paid media campaigns across regional markets, with objectives ranging from branding to driving user acquisition, retention, and conversion.

    About Mediatropy Digital Agency
    Mediatropy is an independent, award-winning full-service digital agency with a diverse team of over 70 professionals spread across various locations. Our comprehensive suite of services includes strategy, creative content, web development, paid media, data & analytics, SEO/SEM, and social media marketing. We cater to a wide range of industries, specializing in sectors such as hospitality, F&B, education, and financial services.

    Key Responsibilities:
    
  • Develop and execute comprehensive media proposals and plans across media channels and campaign types to achieve various objectives.
  • Cultivate strong strategic and commercial acumen to explore media opportunities beyond traditional performance marketing, such as influencer engagement, publishing, podcasts, and brand partnerships.
  • Collaborate with clients to manage media-related activities and ensure seamless communication.
  • Analyze and optimize campaigns through various testing and ad formats (AB Testing) to drive maximum ROI.
  • Provide regular media performance reports to clients and ensure key performance indicators (KPIs) are delivered and managed accordingly.
  • Stay up-to-date on best practices, media consumption behaviors, and competitive landscapes to understand where and how to effectively reach consumers.
  • Work closely with cross-functional teams, including creative and content teams, to maximize user experience for conversion and engagement.


    Requirements:
    
  • A minimum of 4-6 years of hands-on experience in planning and executing digital campaigns in an agency environment.
  • Demonstrated expertise in activating paid media and optimizing conversion rates.
  • Familiarity with various media platforms, including Google Ads, DV360, Facebook Ads, programmatic, and others.
  • A proven track record of optimizing digital media campaigns using analytics and data-driven insights.
  • Strong proficiency in Excel and excellent presentation skills to build actionable insights.
  • Exceptional self-organization ability and great communication and client management skills.
  • Project management skills inclusive of prioritization.


    Salary:
    $80,000 - $110,000 per annum

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