Digital Marketing Strategist

4 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China HKT Full time

Job Summary

HKT is seeking a highly skilled Digital Marketing Strategist to lead the development and execution of performance marketing strategies across various channels. The ideal candidate will have a proven track record of driving user acquisition and subscription growth through paid search, display advertising, social media, and other digital channels.

Key Responsibilities

  • Develop and lead performance marketing strategies to drive business growth
  • Monitor and optimize campaigns regularly to ensure maximum ROI
  • Manage a team of digital executives to execute day-to-day performance media tasks
  • Utilize analytics platforms to track and measure campaign performance
  • Collaborate with the broader marketing team to develop compelling ad creatives

Requirements

  • Bachelor's Degree in Business Management, Communications, Marketing, or related discipline
  • Minimum 5 years of experience in marketing with a proven track record of success in performance marketing


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