Digital Marketing Strategist

3 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China Classy Wheeler Limited Full time
Job Title: Digital Marketing Strategist

About Classy Wheeler Limited:
Classy Wheeler Limited is a leading digital marketing agency in the Greater-China region. We are dedicated to providing innovative solutions to our clients and helping them achieve their business goals.

Estimated Salary: $80,000 - $120,000 per year

About the Role:
We are seeking an experienced Digital Account Manager to join our team. As a Digital Account Manager, you will be responsible for planning and delivering strategies across different channels such as SEM, Display, and Paid Social. You will lead a team of digital specialists to execute strategy and reach client goals.

Responsibilities:
  • Plan and deliver strategies across different channels such as SEM, Display, and Paid Social.
  • Lead digital specialists to execute strategy and reach client goals.
  • Keep track on campaign performance and budget pacing.
  • Analyze campaign performance to develop case studies, best practices, and narratives.
  • Explore new opportunities to grow client business and elevate media discussions.
  • Provide professional advice and actionable recommendations to clients.
  • Participate in client pitches and review meetings.

Digital Specialist Responsibilities:
  • Campaign setup and hands-on operations on Google Ads.
  • Develop search keyword proposal, ad copy writing, and long-term search strategies.
  • Analyze campaign performance and derive insights for optimization.
  • Optimize campaigns to reach clients KPIs.
  • Provide professional advice and actionable recommendations to clients.
  • Prepare performance review presentations and reports.
  • Participate in regular review meetings.

Requirements:
  • University degree in business, marketing, advertising, communications, or a related field.
  • 2-3 years of digital marketing experience such as SEM, Paid Social, or Programmatic Buying. Agency background is preferred.
  • Experience in China Channels such as Tencent Ads, Baidu, or Tik Tok Ads is a plus.
  • Well organized and have strong quantitative/analytical skills.
  • Willing to work in a start-up environment.
  • Passionate in Digital Marketing.
  • Fluent written and spoken English and Cantonese is a must.
  • Proficiency in Word, Excel, and PowerPoint.

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