Digital Marketing Strategist

1 day ago

Hong Kong, Central and Western District, Hong Kong SAR China Freedx Full time

About FreedX:

FreedX is a newly established cryptocurrency exchange dedicated to providing a seamless, secure, and innovative trading experience. Our team comprises experienced professionals from the crypto, finance, and technology sectors, all passionate about driving the future of digital finance. At FreedX, we are committed to creating a platform that empowers our clients with the freedom to manage their digital assets confidently and efficiently.

Our Vision:

We aim to build a platform where users can trade and manage their assets with complete peace of mind, knowing that their security and reliability are our top priorities. We strive to continuously innovate and adapt to the evolving needs of the crypto market, ensuring that our clients have access to the best tools and services to achieve their financial goals.

Job Description:

The Digital Marketing Strategist will play a crucial role in driving our integrated marketing strategy, combining creative content development, performance marketing, and community engagement to elevate our brand presence.

  • Integrated Marketing Strategy:
  • Develop and implement data-driven marketing strategies across social media, paid advertising, email campaigns, content marketing, and other digital channels to increase brand visibility, user acquisition, and retention.
  • Identify target audience segments and tailor marketing initiatives that resonate with crypto-curious users, seasoned traders, and key community stakeholders.

Key Responsibilities:

The successful candidate will be responsible for:

  • Assisting the production of engaging, on-brand content (social posts, infographics, videos, landing pages, and ad creatives) that clearly communicates our value propositions and product offerings.
  • Maintaining a consistent brand voice and tone across all marketing materials, ensuring trust and credibility within the crypto community.
  • Planning, executing, and optimizing paid media campaigns (e.g., PPC, display, retargeting, affiliate partnerships) to drive user growth and improve ROI.
  • Implementing A/B testing strategies and leveraging analytics to refine campaign targeting, messaging, and creative elements for maximum impact.
  • Managing and growing social media channels (Twitter, Reddit, Telegram, LinkedIn, Instagram, YouTube) by delivering timely, relevant, and educational content.
  • Engaging with the community, handling feedback and inquiries, and maintaining a positive, active brand presence across all platforms.
  • Tracking and analyzing key performance indicators (engagement, conversion rates, CPA, CAC, LTV) using analytics tools.
  • Providing regular, data-driven insights and recommendations to stakeholders for continuous optimization of marketing initiatives.

Requirements:

To be considered for this role, you should have:

  • 4+ years of experience in digital marketing or growth marketing.
  • Comprehensive knowledge of digital marketing channels, including social media, performance marketing, and content marketing.
  • Data-Driven Mindset: Proficiency in analytics platforms (Google Analytics, social media analytics tools, ad platform dashboards) and the ability to translate insights into actionable strategies.
  • Content Creation & Creative Skills: Strong writing, editing, and basic design skills (familiarity with tools like Canva, Adobe Suite a plus).
  • Communication & Collaboration: Excellent verbal and written communication skills, with the ability to engage effectively across user segments and work closely with cross-functional teams.
  • Strategic & Innovative Thinking: Ability to develop and iterate on strategies that drive user acquisition, retention, and overall growth in a fast-paced environment.
  • Problem-Solving & Adaptability: Strong analytical and problem-solving skills, combined with agility in responding to changing market conditions and organizational priorities.

Benefits:

We offer a competitive salary and performance-based discretionary bonuses, flexible work schedule, remote work opportunity, generous paid leave, and opportunity for professional development, participation in industry events.

FreedX is an equal opportunity employer, committed to creating a diverse and inclusive work environment that fosters the well-being of everyone.

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