Digital Marketing Strategist for Omnichannel Excellence

2 days ago


Hong Kong, Central and Western District, Hong Kong SAR China DFS Group Ltd Full time
About This Role

We are seeking a highly skilled Digital Marketing Strategist to join our team at DFS Group Ltd. In this key role, you will be responsible for developing and executing a comprehensive digital marketing strategy that drives business growth and revenue.

Key Responsibilities
  • Lead media buy strategy and execution, driving new leads to online-offline sales with a pre-set ROI
  • Develop a digital platform strategy with consumer journey design to enhance the consumer experience and conversion
  • Bring best-in-class customer-centric capability to top stores/markets, providing a tailored phygital experience according to target audience profiles
Digital Platform Operation
  • Operate multiple digital platforms (dotcom, eShop, OAs) to drive traffic to DFS platforms and store
  • Coordinate with merchants and brands to identify online assortment/SKU strategy and priority
  • Manage online journey tracking and enhancements through Sensors Tracking and Google Analytics
Digital Marketing & Digital Content
  • Plan digital touchpoint updates according to DFS campaigns & brand investment, highlighting DFS USP and branding with digital
  • Lead digital content strategy, leveraging social insight and digital platform cooperation, planning digital content matrices fitting for different platforms with better ROI
  • Plan & optimize socialized digital content to drive consumer engagement and conversion, utilizing DFS content from one platform to different digital platforms with AI tools for content efficiency and adaptability
Digital Insights & Analytic
  • Social listening and insight to guide internal decisions on investment and content planning
  • Leverage marketing data tracking through real-time dashboards to showcase marketing learnings to core stakeholders
Ideal Candidate Profile
  • Bachelor's degree in Business/Digital Development or related field with good business acumen
  • Fluent English and Chinese, Mandarin a plus
  • 8+ years of solid digital/omnichannel experience with proven organization and execution experience with internal/external parties
  • Digital savvy with in-depth understanding of PRC digital platforms and PRC shopper, 2+ years of experience cooperating with China-based agencies
Benefits and Perks
  • Competitive salary: $120,000 - $180,000 per annum
  • Opportunities for professional growth and development
  • A dynamic and collaborative work environment

DFS Group Ltd is an equal opportunity employer. We are committed to diversity and inclusion in the workplace. Employment decisions are based on qualifications, merit, and competency, and are made without regard to race, color, gender, religion, age, national origin, marital status, sexual orientation, disability, or any other protected characteristic.



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