Digital Marketing Strategist
7 hours ago
Unlock your career with Hong Kong Airlines Ltd and take on a challenging role as a Digital Marketing Strategist. With our airline expanding rapidly, we need high-caliber candidates to join our team.
About the RoleWe are seeking a skilled Digital Marketing Strategist to manage and maximize opportunities to increase targeted traffic to our website through various marketing channels. You will be responsible for monitoring and analyzing key performance indicators (KPIs), metrics, and analytics data to measure the effectiveness of digital marketing efforts and identify areas for improvement.
Key Responsibilities- Develop and implement comprehensive digital marketing strategies to drive website traffic and engagement.
- Analyze and interpret complex data to inform marketing decisions and optimize campaigns.
- Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives.
- Stay up-to-date with the latest digital marketing trends and technologies to recommend innovative solutions.
- Measure and report on campaign performance, providing actionable insights for business growth.
- Bachelor's degree in Marketing, Communications, or a related field.
- At least 5 years of experience in digital marketing, preferably in performance marketing.
- Proficiency in web analytics tools such as Google Analytics.
- Experience working in the airline/travel/hospitality industry, digital marketing agencies, or MNC regional marketing roles is an asset.
- Strong analytical skills and data-driven thinking.
- Excellent communication and interpersonal skills.
Hong Kong Airlines Ltd offers a competitive salary ranging from HKD 40,000 to HKD 60,000 per month, depending on experience. In addition, we provide a comprehensive benefits package, including medical insurance, retirement plans, and professional development opportunities.
Please note that this estimate may vary based on location, experience, and other factors. We look forward to discussing this opportunity further with qualified candidates.
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