Digital Video Content Strategist

3 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Cable News International, Inc. Full time
Cable News International, Inc. Job DescriptionDigital Video Content Strategist

We are seeking a skilled Digital Video Content Strategist to join our team at Cable News International, Inc.

About the Role:

The Senior Producer leads the programming strategy for video on CNN's core platforms, collaborating with video leadership to develop long-term strategies and relationships. This role is responsible for managing direct reports in their career advancement and growth. The ideal candidate will have experience in producing/writing/editing in a major news market, with a strong understanding of Adobe Premiere, Final Cut Pro or similar editing systems.

Key Responsibilities:

  • Programs both core platforms and off-platform accounts, monitors content performance, and uses real-time data to adjust tactics that deliver on business goals.
  • Leads collaboration with global programming team to develop tactics.
  • Collaborates with video leadership to develop long-term strategies and relationships.
  • Partners with correspondents and reporters to share performance insights that help inform creative decision making and story-telling choices for digital audiences.
  • Works alongside domestic and international news desks to influence and inform news gathering decisions based on digital video audience insights and learnings.
  • Pitches, develops, and executes programming tactics and ideas independently.
  • Communicates network and video programming priorities with the team.
  • Leads conversations with the team that encourage innovation and growth.

Qualifications & Experience:

  • A four-year college degree, preferably in journalism.
  • Seven or more years of experience producing/writing/editing in a major news market.
  • One to two years of experience managing others.
  • A working knowledge of Adobe Premiere, Final Cut Pro or similar editing systems.
  • The ability to analyze data and share insights to inform editorial decision-making.
  • Excellent communication skills, news judgment, and headline-writing skills.
  • The ability to lead during breaking news situations.
  • The ability to independently make editorial decisions while programming core platforms.
  • Conveys spirit of teamwork, positive attitude (eager, energetic, team-oriented).
  • Flexibility (can deal with rapid changes in news, adapt to breaking news, and handle several tasks at once).
  • Must be able to adapt to a 24/7 days a week news environment.
  • Must be able to work shifts at all times of day and night.

Salary Range: $120,000 - $180,000 per annum, depending on experience and qualifications.

Location: Hong Kong office, with opportunities to work with domestic and international audiences on digital platforms.



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