Digital Media Planning and Operations Director

5 days ago


Hong Kong, Central and Western District, Hong Kong SAR China The Economist Full time

Establish a strong presence in the world of digital media by joining The Economist Group as a Digital Media Planning and Operations Director. With a salary range of $100,000 to $130,000 per annum, this role offers an excellent opportunity for career growth and development.

About the Role

This dynamic position involves creating, delivering, and optimizing commercial campaigns for partnership or media-only clients. As the primary point of contact for sales or partnership activation teams, you will leverage your expertise in The Economist Impact's digital portfolio to design KPI-driven commercial media opportunities. Your responsibilities will also include setting up, optimizing, and successfully delivering these campaigns.

The ideal candidate will possess relevant years of experience in commercial digital media, a deep understanding of media and advertising landscapes, and expertise in building media plans. Additionally, you should be familiar with KPIs, industry benchmarks, and how to achieve success metrics.

About You

To excel in this role, you must have:

  • A proven track record in commercial digital media, with a focus on media planning and operations.
  • Excellent communication and interpersonal skills, with the ability to work effectively with multiple stakeholders.
  • Familiarity with Google Ad Manager, G-suite tools, and Excel, with a desire to learn and adapt to new technologies.

About The Economist Group

We are committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants from diverse backgrounds and believe that everyone deserves an opportunity to succeed.



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