Digital Media Operations Manager for Global Partnerships

14 hours ago


Hong Kong, Central and Western District, Hong Kong SAR China The Economist Full time

The Economist Group is a leading media and information service company, founded in 1843. Our mission is to provide individuals and organizations with the expertise, insights, and perspective to press forward. With over 1.2 million subscribers across print and digital formats, we offer a range of information services through our newspapers, website, podcasts, and app.

We are currently seeking a skilled Digital Media Operations Manager to join our team. This role involves creating, delivering, and optimizing commercial campaigns for partnership or media-only clients. As the first point of contact for sales or partnership activation teams, you will be responsible for developing KPI-relevant commercial media opportunities using your expert knowledge of The Economist Impact's digital portfolio.

Your primary duties will include setting up, optimizing, and successfully delivering campaigns. You will also be required to act as an expert in all Economist Impact commercial products, guiding the sales team to create customized media plans tailored to each client's needs. Additionally, you will complete RFP responses by submitting the necessary information according to our recommendations and evaluation criteria in a timely manner.

Responsibilities also include ensuring campaigns are correctly inputted and reserved within relevant delivery systems, coordinating social media amplification campaigns with the social planning and operations team, monitoring assigned campaigns for delivery and optimization, and providing campaign delivery results and benchmarks for end-of-campaign reporting/feedback.

To succeed in this role, you will need relevant years of work experience within commercial digital media, a firm understanding of media and the advertising landscape, and experience in building media plans and working knowledge of media concepts, terminology, and media math. Familiarity with KPIs, industry benchmarks, and ability to achieve success metrics is also essential. Additionally, you should have experience working with multiple ad serving technologies, demonstrated ability to prioritize and manage multiple time-sensitive requests, effective time management and organizational skills, strong attention to detail, and ability to work with international market nuances.

A competitive salary of $90,000 per year is offered for this position, along with a comprehensive benefits package. If you are passionate about media operations and eager to join a dynamic team, please submit your application.



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