Media Planning and Operations Strategist
17 hours ago
The Economist is a leading source of analysis on international business and world affairs, delivering information through various formats including newspapers, website, podcasts, and app as well as conferences and events. We are seeking a Media Planning and Operations Strategist to create, deliver and optimize commercial campaigns for partnership or media only clients.
About the RoleThis is an excellent opportunity for someone who is ready for the next step of their career in an individual contributor role. As a Media Planning and Operations Strategist, you will be responsible for creating customized media plans tailored to each client's needs, utilizing your expert knowledge of The Economist Impact's digital portfolio.
Key Responsibilities:
- Create and deliver commercial campaigns for partnership or media only clients.
- Act as an expert in all Economist Impact commercial products to effectively guide the sales team.
- Complete RFP responses by submitting required information according to our recommendations and evaluation criteria in a timely manner.
- Coordinate the booking and launch of social media amplification campaigns with the social planning and operations team.
- Monitor campaigns for delivery and optimization, preventing revenue loss or slippage due to under-delivery.
Requirements
We are looking for a highly skilled Media Planning and Operations Strategist with relevant years of work experience within commercial digital media. You should have a firm understanding of media and the advertising landscape, as well as experience in building media plans and working knowledge of media concepts, terminology, and media math.
The ideal candidate will also have experience working with multiple ad serving technologies to deliver, optimize, and reconcile digital campaigns. Additionally, you should have strong communication and interpersonal skills, effective time management and organizational skills, and ability to work with international markets.
Benefits
The Economist Group values diversity and is committed to equal opportunities and creating an inclusive environment for all employees. We welcome applicants regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation, age, or marital status.
The estimated salary for this role is around £50,000 - £70,000 per year, depending on location and experience.
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