Strategic Digital Marketing Director

1 month ago


Hong Kong, Central and Western District, Hong Kong SAR China Ocean Park Full time

Job Summary

We are seeking a highly experienced and strategic digital marketing director to lead our team in developing and executing innovative digital initiatives that drive business growth.

About the Role

This is an exciting opportunity for a seasoned digital marketing professional to join our team at Ocean Park. As a digital marketing director, you will be responsible for overseeing the development and execution of comprehensive digital strategies that enhance our online presence, drive engagement, and increase revenue.

Key Responsibilities

  • Develop and execute multi-channel digital marketing campaigns to reach target audiences and drive business objectives.
  • Oversee the management of social media platforms to ensure consistent branding and messaging.
  • Lead the planning and execution of social media content calendars to maximize engagement and achieve business results.
  • Collaborate with cross-functional teams to ensure seamless execution of digital campaigns and initiatives.
  • Evaluate campaign performance using data analytics and provide actionable recommendations for future improvements.

Requirements

  • Bachelor's degree in Business, Marketing, Advertising, Communications, or related field.
  • A minimum of 7 years' experience in managing digital marketing projects, with a proven track record of success.
  • In-depth knowledge of social media platforms, trends, and best practices.
  • Proficiency in data analysis and reporting, with the ability to derive insights and make data-driven recommendations.
  • Excellent communication and project management skills.

Benefits

  • New Joiner Bonus: $6,000.
  • Staff Referral Bonus: up to $4,000.
  • 13-month payment/Gratuity.
  • Marriage/Examination/Conservation/CSR Leave.
  • Ocean Park and Water World Complimentary Tickets.
  • Staff In-Park Discounts.
  • Medical Insurance (Hospitalization & Outpatient).
  • 14 days Paid Leave.
  • 17 days Public Holiday.

About Us

Ocean Park is a world-class theme park and marine life theme park located in Hong Kong. We offer a dynamic and fast-paced work environment, with opportunities for professional growth and development.



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