Strategic Marketing Director

1 month ago

Hong Kong, Central and Western District, Hong Kong SAR China Snaphunt Full time

About the Role

We are seeking a highly skilled Strategic Marketing Director to lead our growth marketing efforts and drive business results.

Responsibilities

  • Develop and implement end-to-end growth strategies to drive lead generation, MQLs, and conversion rates.
  • Own and optimize digital marketing campaigns, including SEO, content marketing, and email marketing, to convert traffic into qualified leads.
  • Plan and implement SEO strategies to increase organic traffic, improve search engine rankings, and drive qualified leads through on-page and off-page optimization techniques.
  • Lead the development of new landing pages, including localization in multiple languages, and coordinate with the development team to meet technical requirements.
  • Integrate and automate marketing tools to streamline operations and improve efficiency.
  • Manage lead qualification and implement strategies to improve conversion rates.
  • Analyze performance metrics to track growth and optimize marketing ROI.

About You

To succeed in this role, you must have:

  • A degree in Marketing, Communications, or a related field.
  • At least 5 years of experience in B2B SaaS marketing, with a focus on growth marketing and SEO.
  • Expertise in SEO strategies, including keyword research, technical SEO, and performance analysis.
  • A strong understanding of digital marketing, growth strategies, and lead generation techniques.
  • Experience with marketing automations and technical tooling.
  • A data-driven mindset and ability to analyze performance metrics.
  • A self-starter mentality and ability to work autonomously.

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